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Direct Equity


The primary objective our direct equity investment service is to recommend and manage your investments across asset classes available for long term capital appreciation and generation of wealth.

►  Investment Strategy

►  Fees payable

►  Operational Methodology

►  Other important information


Investment Strategy

►  Transcends Capital Protection Framework shall be applied for managing risk, maximising growth of capital and achieving financial goals if applicable.

►  The investment will be done through your own & existing online trading account or any account you choose to open / operate. You may choose any provider you like.You need to give us written access and authorisation to this online trading account only. This is much safer than giving money directly. The buying that we do online will be transferred to your demat account and similarly on sale of stocks the money will directly go to your bank account.

►  We will never have access to your bank account or demat account. This method of investment is infact the safest, most efficient and quick to execute.

►  Please note that the funds will ALWAYS be totally in your control.

►  The strategy will largely be buy and hold. The portfolio will be restructured ONLY when necessary. The sole objective is to build long term wealth.

►  We will not be trading or churning regularly. Trading not only reduces profit, it also increases expenses, taxes and tends to erodes wealth. Hence we will not engage in short term trading. The portfolio churning will be minimal thus ensuring reduced transaction and associated tax costs. The focus will not be on short term profits but on long term wealth creation. However you must be prepared to expect volatility and sometimes severe volatility during intermediates phases.

►  The investments will be in companies exhibiting strong fundamentals and those having potential for high growth rates. Investments will be across industries. Investment will be done in equity and equity related instruments listed on the NSE and / or BSE.

►   The strategy will be to maximize wealth by holding prudent proportion of aggressive, defensive, high dividend, value stocks and cash. The investments will be across market capitalisation from large-caps to mid-caps to small-caps. We will not take short term positions in any investments. Such type of strategy will not only provide stability but also work to substantially reduce volatility and the overall portfolio risk. It also reduces the losses when the market is on a downward trajectory.

►   This service will not include exposure into very high risk instruments like derivatives, futures etc. The whole dealing will be in cash market and only in the researched and identified list of good companies.

►   The investments will be reviewed regularly keeping in mind the overall investment methodology.

►   Analysis of existing portfolio and recommendation on restructuring if necessary

►   Dynamic portfolio allocation, monitoring and continual tracking

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Fees payable

►   100% performance driven

►   10% profit share p.a. If there is no profit then no fees are payable

►   Cover charge fee of approximately 1% of funds is payable in advance. This is adjusted from profit share fees payable at the end of the year. In case the cover charge is not consumed fully it is simply carried forward. Additional cover may or may not be levied.

►   In the event of losses cover charge may not be payable for subsequent year and it is carried forward. No new fees are payable till such time the previous profit level is achieved

►   Thus only when you make “net new profit” some fee will be payable to us.

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Operational Methodology

►   We shall continuously monitor your portfolio and send you regular updates

►   Consolidated monthly statement of holdings

►   Annual capital gain tax statement sent in April / May

►   Assistance in filing tax returns

►   Assistance in paperwork in case of income tax scrutiny

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Other important information

►   Returns are market driven and nothing is guaranteed

►   Minimum tenure is recommended to be atleast 8-10 years or more to reap the rewards of our investment methodology. The strategy will be based on long term planning and hence significant time is needed to obtain enduring results.

Please feel free to get in touch with us on +91-22-40024043 / 44 / 45 for any assistance in this matter. We will be glad to help you.

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